With a daily social media content plan, you can schedule the bulk of your content the day before, placing promotional posts of your existing content and adding curated content that appeared that day. For example, if your organization values the consumption of content, then you will want to provide details on how many people are consuming your content, how often it is being shared, and by whom. Learn more about building your best #contentplan yet for #contentmarketing results, Marketers that have a documented #contentmarketing plan have more success. To start, a good strategy document will clearly define the key elements of your effort. Here’s the top 9 demographic areas you should know about your persona: Once youâve deconstructed your persona,Â psychographics helps give you an understanding of how to talk to your target market. This level of content goes beyond an education and includes a high level of persuasion. The easiest way to do this is by taking a look at the social behavior of people that fit your basic demographics. Check out my comprehensive 6-week course, The Content Strategy & Marketing Course, to learn every step involved in building profitable content marketing! You have great ideas for content that you are sure readers will connect with. Now that you’ve got the high-level view of how to create an editorial calendar, read more about how to capture and track this information so that your team – and your strategy – stays on target. What matters is aligning against business goals, not all the abstract things you can measure. Image Courtesy of HubSpot More than an editorial calendar, a content marketing plan document is your road map to a successful content marketing effort. Why create this content? Hereâs an example of how it would work if I typed in the keyword âcontent marketing strategyâ: With these tools and the resources that KissMetrics presents at your disposal, you shouldnât have any problem coming up with plenty of topics for your content. Whip out your phone (if you aren’t cradling it in your hands already) and get ready to content plan like a … Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The final step in your content marketing plan is to monitor the success of your campaign, and, based on what has been successful, refine your strategy as appropriate. Sharing your plan also gets others in your organization to buy into the role that content plays in making the organization successful. It is critical to keep that spirit of collaboration alive during the reporting process. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results. Now let’s look at what you want the audience to do with the content you create. From the LinkedIn marketerâs guide, for example, Miller and his team were able to generate 50-60 smaller pieces of content that included everything from webinars and infographics to SlideShare decks and blog posts. Here’s an example of content marketing analytics and the type of information that can be detailed in your report. This means implementing a content calendar into your day-to-day processes and working alongside it to manage your overall plan. It’s a tough situation, because you’ve been doing content marketing with your gut this whole … Look at what content areas were successful, and ask yourself the following: Analyzing what content was successful with which audience gives you a start on developing your content messages. Content marketing subscribes to the notion that delivering high-quality, relevant and, valuable information to prospects and … Marion Williams-Bennett is a corporate communications consultant working in Boston. Understanding the value your content strategy brings is a good first step. The good news: your boss or client is totally on board with your running content marketing. Then include information that shows them new ways (such as your product) to solve that problem. Provide your organization with data on how well content marketing is supporting lead generation and lead nurturing activities. Here you’ll want to define the purpose of your content marketing plan. Charting this information ensures that your content aligns with the goals of your organization, and can also show you where you need to add additional resources or subject areas. Keep in mind that a lot of the content you create can be repurposed in another format. The Sophisticated Marketerâs Guide to LinkedIn, Our Top 10 Strategies To Becoming An Expert Blogger, 53 Blogging Statistics That Prove a Blog Is Worth Your Time, How to Use SEO Writing for Your Blog and Website to Earn More Traffic From Google (Video), How to Work from Home and Not Lose Your Sanity: 10 Tips from a Fully Remote Business (for 9 Years Running), How to Rank in the Top of Google, Win Traffic, Prospects & Buyers (Bonus: Free Checklist). As she says, âI love using the turkey analogy…you start out with the turkey at Thanksgiving and thatâs the main event, and then everybody knows that after Thanksgiving youâre eating turkey sandwiches, you have turkey on your salad, and maybe a little turkey hash. In the space included, you can establish process guidelines, assign role ownership, and set deadlines to identify key opportunities for adding value to existing content. Instead, you should utilize the information gathered from your target audience research and content audits to determine what will work best for you. However, content marketing like any other type of marketing requires strong planning. Simple Executive Summary. It will specifically outline who you will be talking to, what you will say and how to say it, where the content will be promoted, and how you will know when you have been successful. In this post, I’m going to let you in on every single step of the process. Including details about the actual outcome helps you understand where your success has been and lets you prepare for the next content audit! We’ll email you a copy as well, but click here for some instant gratification. To avoid falling into this trap, you need to know where youâre going and how youâre going to get there. That’s why the first step in creating your content strategy plan starts with a content audit. For example, measuring website and blog metrics requires the use of Google Analytics. This pretty much means that a marketing plan can span anywhere from reporting a year’s worth of actions to a month’s worth of actions. A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. Social media: share your content on social channels where your audience hangs out. And while doing this is important, you donât want to get caught up spending hours and hours mulling over every single detail of a competitorâs website and content. And you know that you’ll find the time and resources you need to develop a content marketing plan. Purpose is a big topic but essentially it comes down to two important elements: who are you targeting with your content, and what do you want them to do with the information you provide? When?You need to plan all the critical dates associated with creating and distributing your content. Fill out the form below to get your copy instantly. Content Mapping is an important stage of a content marketing plan which is used to delivering the right content, to the right target audience, at the right time. And 79% of B2B marketers believe social media is an effective marketing channel (Omobono). Curata is a content marketing software company based in Boston, MA. If you donât already have content to audit, you can perform a content audit of your competitors. It also should outline the obstacles and opportunities you may encounter as you execute your plan. Get My Copy! The editorial calendar is also a good place to keep the URLs associated with where your contented has been posted. If you share six times to Twitter, you can schedule the six posts for tomorrow. It requires marketers to analyze where their marketing efforts have been and what they want it to achieve in the future. Are these still the right messages for the right audience? Why is it so hard for marketers to create a strategic plan for their content? If they are up to date, these composites of ideal customers will help you understand the current needs and problems. Content Marketing Plan: This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product. As Kessler goes on to mention, home run content does three things: Once youâve created this content, you can gate it by asking interested readers to provide their email address, and potentially other relevant information, in exchange for a free download. Users are more likely to interact with your company, so it’s great for getting direct feedback from customers and increasing brand loyalty. CoSchedule’s Ben Sailer said it well: there are three main reasons to define your target audience. How to Develop a Content Marketing Plan with Templates, Todd Wheatland, Author and Speaker, Global Strategy at King Content | @ToddWheatland, Adele Revella, CEO of Buyer Persona Institute | @buyerpersona, Larry Kim, CEO of MobileMonkey & Founder of WordStream | @LarryKim, Share How to Develop a Content Marketing Plan with Templates on Facebook, Share How to Develop a Content Marketing Plan with Templates on Twitter, Share How to Develop a Content Marketing Plan with Templates on Linkedin, Share How to Develop a Content Marketing Plan with Templates via email, The Emergence of the Content Marketing Platform, read this in-depth look at how to connect content with your buyers, read more about how to capture and track this information, dozens of ways to measure the effectiveness of your content strategy, How To Unlock More Profitable Content With AI, How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Marketing Conferences: The Ultimate List, Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists, 11 Effective Ways to Use Social Media to Promote Your Content, The Insider's Guide to Content Marketing World 2017, Content Marketing KPIs: Mapping Content’s Organizational Influence. 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